Let’s be honest — writing a book is hard enough, but getting it into readers’ hands can feel like an entirely different mountain to climb, especially when you don’t have a big marketing budget. The good news? Some of the best book marketing strategies don’t require breaking the bank. Whether you’re launching your debut or trying to breathe new life into your backlist, there are plenty of creative, affordable ways to promote your work.
Here are some free (or nearly free) strategies every indie author should have in their toolkit:
📱 1. Leverage Social Media Authentically
You don’t need to be everywhere, but you do need to be somewhere. Pick one or two platforms where your readers hang out and show up consistently. Whether it’s Facebook, Instagram, TikTok, or Twitter (or X… we’re all still figuring that out), focus on sharing a mix of:
- Behind-the-scenes writing moments
- Bookish quotes or excerpts
- Cover reveals
- Reader reviews
- Personal tidbits that show your personality
Pro Tip: Use free tools like Canva to create eye-catching graphics, teaser images, and quote cards.
Austin discovered, at the young age of ten, that fairies aren’t exactly what the fairytales made them out to be and that blood tastes a lot like honey. Now, as an adult, he struggles to balance his public life with the one he’s so desperate to keep hidden. After a deadly camping trip and an unexpected connection, Austin tries to change his ways. Will he be able to keep his secret or will his world come undone? In this exciting interactive adventure, the body count is up to you. Are you ready?
📧 2. Build an Email List Early
Your email list is gold. These are readers who want to hear from you. Start building your list by offering a free short story, novella, or sneak peek of your work in exchange for an email address.
Free tools to get started:
- Mailerlite (free for up to 1,000 subscribers)
- Substack (if you love a newsletter vibe)
- MailChimp (another newsletter platform)
Send updates, exclusive content, and book announcements directly to your readers’ inboxes.
🌟 3. Collaborate with Other Indie Authors
Cross-promotion is one of the smartest (and free) ways to expand your reach. Team up with authors in your genre for:
- Joint giveaways
- Newsletter swaps
- Social media shoutouts
- Anthology projects
Not only does it widen your audience, but it also fosters a sense of community in a sometimes-lonely indie world.
📝 4. Guest Post on Book Blogs & Author Websites
Reach new readers by offering to write guest posts or author interviews for book bloggers and indie author sites. Most are happy to feature fellow writers, especially if you pitch a fun or informative topic.
Ideas for guest posts:
- “The Inspiration Behind My Book”
- “5 Paranormal Books That Inspired My Series”
- “What I Wish I Knew Before Self-Publishing”
Bonus: It usually comes with a link back to your book! IF YOU’RE INTERESTED IN GUEST POSTING ON MY BLOG, CLICK HERE!
Celeste epitomizes high school success: top grades, head cheerleader, even dating the star quarterback. Life couldn’t be better with a picture-perfect family and college on the horizon. But as she drifts off to sleep on the eve of her 17th birthday, Celeste never fathoms waking up over 1,000 years in the future.
Transported to a world both unfamiliar and strangely linked to her own, Celeste discovers she’s the heir to a royal lineage and her mother is a long-lost princess. Yet as secrets unravel and familial rifts emerge, the once harmonious facade of her family begins to splinter.
Navigating impossible choices, Celeste’s journey becomes a quest for self-discovery and strength. In the chaos, she discovers the power within her identity, the importance of family, and the treasures of genuine friendships. Embark on Celeste’s journey as she boldly faces the mysteries ahead, shaping her fate with courage and unwavering determination.
🎥 5. Start a Simple Video Series
You don’t need a fancy setup — just your phone and good lighting. Readers love getting to know the person behind the book. Record short videos about:
- What you’re currently working on
- Writing tips
- Book recommendations
- Fun facts about your characters
Post them on Instagram Reels, TikTok, or YouTube Shorts.
📖 6. Join (and Engage in) Reader Communities
Get involved in Goodreads groups, Facebook book clubs, or Discord communities related to your genre. Important: Don’t just drop your links — be a genuine part of the conversation, offer recommendations, and talk about books you love.
When people get to know you, they’ll naturally want to check out your work.
🎁 7. Run Free or Discounted Promotions
Temporarily dropping your eBook price or offering it for free for a limited time can boost downloads and reviews. Pair it with a social media push or email newsletter blast.
Free promo sites to submit your deals to:
- Freebooksy
- Book Doggy
- Fussy Librarian
- Book Rebel
(They often have free or low-cost options.)
🎨 8. Design Promo Graphics with Free Tools
Make your marketing materials pop with free graphic design tools. Canva is my go-to for everything from social media posts to book mockups and promotional banners.
Other free tools worth trying:
- Book Brush (limited free plan for book-specific graphics)
- Pixabay and Unsplash (for royalty-free images)
📌 Final Thoughts
Marketing as an indie author doesn’t have to drain your wallet. It’s about consistency, creativity, and finding authentic ways to connect with your readers. Start small, test what works, and have fun experimenting along the way. The indie author community is one of the most supportive out there — so lean into it and lift each other up.
Got a favorite free or budget-friendly marketing trick? I’d love to hear about it in the comments!
Nina Soden 