As an indie author, I can tell you firsthand — seeing someone pick up one of my books is the best feeling in the world. But here’s a little secret: you don’t have to spend a dime to make a huge difference in an indie author’s life and career.
We indie authors wear a lot of hats: writer, editor (hopefully not), cover designer, marketer, publicist, and sometimes even our own cheerleader. Which means every little bit of support matters, and it goes so much farther than most readers realize. So, if you’ve ever wanted to help your favorite indie authors thrive, here are a few easy, free (or almost free) ways you can make a major impact.
📚 1️⃣ Leave a Review
If you only do one thing, let it be this. Reviews help indie books get noticed by algorithms on Amazon, Goodreads, BookBub, and other platforms. Even a simple “I really enjoyed this book!” means the world and helps other readers discover it.
Where to leave a review:
- Amazon
- Goodreads
- BookBub
- Your personal blog or social media
📱 2️⃣ Follow and Engage on Social Media
A like, comment, or share on an author’s post increases visibility and keeps their work in front of readers. Social platforms love engagement, and the more interaction a post gets, the more it’s shown to others.
Bonus: Share your favorite quotes, book covers, or reading selfies — authors love seeing their books in the wild!
Here is my social media links if you’d like to follow:
📧 3️⃣ Join Their Email List
Most indie authors have newsletters packed with exclusive content, freebies, giveaways, and behind-the-scenes updates. Signing up not only shows support but helps authors build a direct connection with readers outside of social media algorithms.
💬 4️⃣ Recommend Their Books to Friends
Word-of-mouth is still one of the most powerful marketing tools. Tell a friend, suggest it in your book club, or drop it in a reader group. Personal recommendations carry a lot of weight.
🎧 5️⃣ Request Their Book at Your Local Library
Most libraries have systems where patrons can request new titles for their shelves. Requesting an indie author’s book is a wonderful way to help them reach new readers — plus, it supports public libraries too!
🖥️ 6️⃣ Feature Them on Your Blog or Bookstagram
If you run a blog, BookTok, Bookstagram, or BookTube channel, consider featuring an indie author in a review, author interview, or reading list. These shoutouts can introduce them to a whole new audience.
🎁 7️⃣ Give Their Books as Gifts
While this one technically involves a purchase, gifting indie books for birthdays, holidays, or just-because moments spreads the word and supports the author at the same time.
📣 8️⃣ Nominate Them for Awards & Lists
Many online book communities, local bookstores, and libraries have “best of” lists or indie book awards you can nominate authors for. These recognitions help boost their credibility and exposure.
🎙️ 9️⃣ Invite Them for Interviews or Events
If you’re involved in a book club, podcast, writing group, or school program, invite an indie author to chat about their work. Most are thrilled for the opportunity to connect with readers and fellow writers.
✨Supporting indie authors is about community, encouragement, and celebrating storytelling in all its forms. The next time you fall in love with a book by an indie author, remember — even the smallest gesture of support can mean everything to the person behind the page.
Do you have a favorite indie author you adore? Share their name (or a link to their book) in the comments so we can all discover someone new to read! ✨
Nina Soden 