As an indie-author, I’m interested in how my readers find my books and knowing which of my marketing efforts are effective. On the flip side, I’d like to know how readers, who haven’t yet found my books, find the books they gravitate toward.
I did a little research. Then, I did a little more. What I found was a list of different ways authors can promote their books. I’m not yet doing them all, but I just might need to add a few more to my list.
AUTHORS… MARKET YOUR BOOKS!
- News paper and magazine press releases, advertisements, interviews, etc.
- Media Appearances (TV or Radio interviews)
- Promotional Items/Giveaways (pens, pads, coffee mugs, free books)
- Social Networking
- In person book signings
- Store events
- Trade shows
- School speaking engagements
- Online press releases, advertisements, interviews, etc.
- Author website or blog
- Blog tours
- Social media direct marketing sales
- Social networking
I’m pretty sure this list isn’t complete, but it’s a start. And no, I’m not yet doing all of these things just yet, but I have begun the plans to expand my marketing reach.
It only makes sense that the more marketing you do, the more prospective readers you’re likely to reach. So, in theory, by using a variety of these methods an author would have a more effective marketing strategy. Which, if done correctly, should increase the overall number of sales in a given year.
If you’re an author and you’d like to share other ways you like promoting your books PLEASE COMMENT BELOW!
If you’re a reader and you’d like to share how you discover new books, PLEASE COMMENT BELOW!
I’m a list girl.
I think I’ve said it before, but now I can really confirm it. I participated in my first Con as an author with a table and everything, and I learned so much!
So, I’m here to give you my best ‘To Do List’ for when you are attending a convention as an author.
Lets get started.
- Bring two tablecloths – one to be used as a tablecloth and one to be used at the end of each day to cover your display. Bringing an extra, just in case something goes wrong, isn’t a bad idea.
- Bring water – You’ll be talking with lots of people and dry mouth is never fun when you are trying to make a good first impression.
- Bring CANDY – Have a bowl of candy sitting on your table for people to take from. No, they aren’t going to buy it from you but it will draw them closer to your table so you can strike up a conversation.
- Have the book blurb printed and sitting in front of your book display – this allows people to read the book description without having to pick up your book (causing possible damage to the cover). This also is great for introverts who don’t really want to talk to you, but they can still learn about your books and see if they are interested.
- Take photos – This is something I really failed at. I took a few photos but failed to take enough to really document and remember the event.
- Plan a GIVEAWAY – have a sign-up so people can join your mailing list and then do a drawing for FREE STUFF! I gave away two gift bags full of fun stuff, a copy of one of my books, jar of candy, bookmarks, book cover magnets, notebooks, travel mug, fun vampire cup, and more. Think of a giveaway that goes along with the theme of your book(s) and make it fun.
- Guest Book – Sit a guest book out for people to sign and write in. While you sign their book you can ask them to sign your guest book. It’s a fun and easy way to look back on the event with fond memories. I am turning mine into a scrapbook and including photos and event materials.
- Decorate your Table – If it isn’t eye-catching people won’t approach you, but don’t over do it. Make sure there is just enough to bring people in but not so much that they feel overwhelmed.
- Freshen Up – Don’t be afraid to step away now and then to freshen up your makeup and/or hair and to stretch your legs. You’d be surprised what a little freshening up will do for your photos and what a stretch will do for your attitude.
Well, that is my advice. If you have advice to share please do so in the comments below. I know I would love to hear from anyone else who has participated in a Con at a vendor and/or author, and I’m sure my readers would too.